One week ago today, KOLO-TV News Director, Jennifer Hardy saw a tweet about Costco’s decision to remain closed on Thanksgiving. Being the awesome ND that she is, she realized it was a talker. And without thinking much about it, posted the blurb on her station’s Facebook Page. Within the first 24 hours, the post had 20 million Impressions, 40K Likes and 34K Shares! Now, one week later, the post has absolutely exploded:
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More than 1.5 million Likes, 56K Shares, 54K Comments and over 26 million Reached! Add to that … the KOLO-TV Facebook Page has gotten more than 13 THOUSAND new Likes since Hardy made the post. Catapulting them to most Liked Page in their market. And the Talking About This number is close to TWO MILLION!
Hardy is thrilled with all the success, but wishes she could have gotten some web traffic too. Hardy says: “the one thing I learned is never just think you are “just posting”. I am kicking myself for not writing a web story to go with it. I can’t imagine the traffic it would have brought to our website. It has made me really think about when I posting and what I am posting and how I can incorporate the web into it.”
And I know what you’re thinking…”This is all really cool but it will NEVER happen to me!” Well, think again! KOLO’s sister station, WJHG heard about the “Costco Phenomenon” and decided to give it a shot themselves a few days later. They don’t have a Costco … so they posted about Sam’s Club (also closed on Thanksgiving) … and guess what! This post went crazy viral too!
In just about 3 days, the post has gotten 250,000 Likes, 8,000 Shares, 8,000 Comments and has Reached more than 2.5 Million people! WJHG’s Fan Page has about 30K Likes and at last check 200K Talking About It!
So, what’s the takeaway here? It’s impossible to predict how Facebook’s News Feed Algorithm will treat your post but if I were you, I’d post about this story. Now. And if you happen to get lucky enough to have a post go VIRAL…a few things to keep in mind:
1. If you forgot a link the first time, go back and add one! How to edit posts: http://b2socialmedia.com/blog/how-to-edit-posts-on-facebook/
2. Realize your engagement will probably be higher than normal for a while so take advantage by promoting all your platforms (Twitter, YouTube, on-air, web) on Facebook.
3. Consider running a Facebook contest with a prize your LOCAL audience will care about. This will take advantage of your increased exposure but hopefully narrow it to the local Likes you care most about.
4. Pat yourself on the back! Run a promo on-air about how your Facebook Page is a valuable source of information to MILLIONS!
Ever had something go really, really viral? Tell me more in the Comments.
DISCLAIMER: Both KOLO and WJHG are SocialNewsDesk customers. … Ok, that was more like bragging than a disclaimer. But you catch my drift.