Breaking news usually brings chaos with it. So I’m not going to lay out a 5 step plan for improving your breaking news coverage on social media – there just isn’t time. Instead, here’s ONE simple thing you can do to get better results. And it only takes about 10 seconds.
This is what most breaking news posts look like on Facebook:
Here’s why this is a huge missed opportunity:
1. Facebook tells us that posts with photos often get up to twice the engagement of text-only posts.
2. It’s easy to scan through a News Feed and not even notice those posts because they’re text-only.
3. There’s no link and so Fans are left to figure out their own way to get more information.
Here’s what you can do:
Add a photo and a link. It’s that simple. You probably won’t have a photo of the breaking news scene at first, so go ahead and create a “generic” breaking news graphic that is ready to go. It will do the trick to draw attention to your post. And works on G+ too….
Or, if it makes sense, you can even add a “stock” image to draw attention to the story:
Either way, the point is to make it visual and give your post a chance to stand out. And even though the story isn’t there YET …also include a link to your homepage or livestream. Just explain to Fans that as soon as you have details they’ll be posted on your homepage. This way you’re giving Fans a place to go for more information so they aren’t surfing Google instead of your website.
Still think that takes too much time? Send me a tweet and I’ll show you how our SocialNewsDesk Quick Post feature will allow you to set up a breaking news “template” so that your image and link are ready to go when breaking news happens! I’m @kimsnd!