January isn’t just for weight loss. Use this time to refresh your social media strategies and set new goals for 2012. Here are a few things you might want to consider:
1. Get a Grip on Best Practices
Identify 4 or 5 best practices as key goals for 2012. Perhaps you want to set a frequency goal to improve the referral traffic to your website. Or maybe you want to include more links with posts. Another great best practice goal would be to write better social media teases so that more Fans/Followers watch your broadcast.
2. Take Inventory
Do you have a list of everyone with administrative and password access to your station’s social media accounts? Is there a list of all the accounts and how they’re being used? Would you be able to track down the source of an unsavory post by keeping track of who is posting what and when? If someone left your organization, are there systems in place to immediately remove their access to the newsroom’s social accounts? If not, it’s time to take stock before disaster strikes!
3. Get Smart About Contesting
Contesting is the most popular way to get new Fans fast. But consider what else you could be getting by giving away a prize. Think of ways to turn your contest into a traffic referral source for your website or to generate enthusiasm about your newscast. Stop gathering Fans for fans-sake…and start gathering them with purpose.