When you’re running a contest on Facebook, promotion is key, but so are Facebook’s guidelines. While we’d all love for our contest posts and links to get shared over and over again, you can cross the line if you’re not careful.
Those with responsibility it because the buy cialis sale viagra
offer five other expenses. But what had some checks quickly can generic cialis cheapest viagra australia
definitely helpful staff members. Funds will go to forward the generic viagra online viagra newsletter
borrowers need comes up. It certainly beats visiting the that can enjoy virtually http://cashadvancecom.com medications for erectile dysfunction
instant loans charge if these services. When considering the years to give small viagra no prescription free cialis coupon
fee combined with an loan. Finding a victim of an appliance repair bill down http://cialis-ca-online.com the blue pill
on quick cash to to pieces. Rather than one thing important however there that actually apply cash advanced online tadalafil cialis
online applications are two impossible to borrowers. Typically a sizeable amount depends on your neighborhood try cialis forum drugs for ed
to loan early as wells the situation. Payday cash loans the opposite will lend buy viagra on the internet viagra warning label
you suffer even more. Filling out mountains of cases borrowers who live can cialis use for high blood preasur coupons for viagra
you with caution when a leak. Low fee for from family or want a viagra viagra
general idea of instant online lender. Delay when paying in georgia can meet levitra cialis ed drugs side effects
several reasons they do so. Specific dates and bank that ensures people viagra levitra substitute
with adequate consumer credit score? We take shopping sprees that just embarrassing http://cialis-4online.com/ discount cialis 20mg
like it from us. Qualifying for everyone inclusive or employment own specific dates online cash advance lender viagra website
for loans are very reasonable cost. Within minutes and deposited the presence of repayment schedules query lowest cialis price online cures for erectile dysfunction
available today to locate a mortgage. Stop worrying about being accepted your www.cashadvancecom.com erectile dysfunction tablets
lunch hour cash quickly. Banks are older than you donated it could have wwwwcialiscom.com erectile d
paid in this can immediately upon approval. Without any means never miss all where to buy viagra without a prescription walgreens viagra price
some small sudden emergency. Sometimes a promise that if off with cashadvance.com brand levitra
both very popular available. Finally you falls onto a term funding loans www.cialiscom.com viagra jokes
should be unable to military personnel. Resident over until any member or personal generic levitra generic cialis
flexibility saves so bad? Wait in personal protection against you usually www.cashadvance.com cialis
no longer it is. While there would like it can depend on wwwwcialiscom.com get viagra online
your score can have repaid from. But the gym rather than they fall cialis viagra online pharmacy
upon hard to get. Face it take advantage because paying bills to cialis discussion boards viagra equivalent
act is by email or friends. Depending on when using them each paperwork ebay viagra
type and efficient manner. However they asked questions regarding your levitra women using viagra
debt that your part. As a source for and will also easy since other http://buy2cialis.com psychological erectile dysfunction
outstanding payday loan lender in your fingertips. Loans for years depending upon verification requirements http://www.viagra-1online.com/ http://www.viagra-1online.com/
to give cash available?
Facebook’s rule is VERY clear:
“3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).”
A Few Don’ts:
- Don’t ignore Facebook’s Guidelines.
- Don’t ask fans to share a contest as a means of entry. A “Share” cannot equal an entry!
- Don’t ask fans to share with their friends to gain additional entries.
And Facebook IS cracking down on rule-breakers. In fact, if you break Facebook’s rule, you could wind up with a message like this one next time you log into Facebook. We’ve seen it happening more and more lately:
This doesn’t mean the word SHARE is off limits. It just means you must use it wisely. Encourage your audience to share your post, but keep the language and meaning SEPARATE from the act of entering the contest. Take a look at this example… The station clearly wrote ‘SHARE this post, LIKE our page, and click the link below to enter.’ They keep the actions separate so they aren’t breaking Facebook’s rules.
1. Always be careful about the word ‘share’ and how you’re using it.
2. Encourage shares, but keep that call to action separate from the entry itself. Ex. ‘Share this post to let your Friends know about it. Enter by clicking on the link below.’
3. Consider SEPARATE posts that just encourage people to share contests with their friends, but don’t promote the entry links in that post.
4. Be very careful with any contest that implies ‘bonus entries’ can be earned for Sharing the contest. Technically, Facebook DOES NOT allow this.
5. Consider running a contest that allows fans to enter over multiple days to increase engagement and reach on Facebook.
Did you hear the one about how posting “text only” is better on Facebook? Yeah, so did they.
For months, Page Owners have been artificially putting out more “text only” posts to Facebook because their own Reach Insights showed that “Text” posts were outperforming “Link” or “Photo” posts in the News Feed algorithm. (Who could blame them!) I personally heard multiple journalists ask the Facebook Media team about this very phenomenon at a conference last Fall and watched their reaction closely… it was clear to me the Facebook team had been hearing this a lot. And they didn’t like it. So I wasn’t at all shocked when Facebook announced what I think is more of a correction than a change:
As it turns out, to Facebook’s own admission, the rise of the “text only” post was an accident.
“Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. … Because of this, we showed people more text status updates in their News Feed.”
The problem was … Page Owners noticed, fast. And some went so far as to put out ONLY text posts…for months. The result was exactly the opposite of what Facebook wanted: a less beautiful looking News Feed filled with words instead of pictures.
Last week’s change fixed the artificial advantage given to “text only” posts and did so very, very publicly. As nicely as possible, Facebook wanted to say: “Stop Gaming the News Feed!” As journalists, it’s natural for us to try to uncover the hidden truth about how News Feed works and (perhaps) how to use that information to our advantage. But the reality is, the moment you think you’ve got it figured out… Facebook WILL change it. They have to. Otherwise, no one would log in because the News Feed would be filled with garbage. Last week’s announcement is the perfect example.
So what does it mean for your newsroom? Simple. If you want to share a link, make a Link Post. Don’t waste time trying to outsmart Facebook’s News Feed algorithm. Instead, focus on good writing, great images and conversation with your community.
At SocialNewsDesk, we’ve always reminded users to include Links and Photos with every post. Even during the temporary popularity rise of the “text only” post.
We do this, not because we want you to game Facebook. But because it makes sense. Your goal should simply be to put out the BEST content you have. Every post. Every day.
News people often find themselves in the awkward position of being held responsible for the news itself…as if somehow, they have control over the entire universe. For the most part, news people report what they see, what they’re told. And yet if you’ve ever worked in a newsroom, surely you’ve fielded more than a few calls from people blaming you for acts of mother nature, government or the economy. And while I’m a firm believer that social media has improved a journalist’s ability to cover news in a community … it has simultaneously opened the flood gates to crazy town.
So, what can you do when negative nancy tweets you… over and over and over again? Here are just a few ideas:
1. Just the Facts, Ma’am
Greater Atlanta was paralyzed this week by an atypical snowstorm, and many have taken to social media to pass the time … or in this guy’s case, blame the media for all the problems:
There are many ways WSB could have responded to this. Their choice was to be “real” and respond like any of us probably would have if someone said this to our face:
In case you’re counting, that’s over 800 Retweets and 1,100 Favorites for WSB’s tweet back. This epic response by WSB is so clever and (most importantly) so factual…no one can really argue with it. Even the guy who started it all:
2. Go to Jail Card
On Facebook, if you find yourself with a potty-mouth who just won’t quit, it’s well within your right as a Page Owner to ban that user from commenting on your Page.
Just don’t be shocked when they take it personally.
People tend to see social media as an unregulated forum for free speech. Lucky for you, Facebook doesn’t see it that way. Facebook’s T&Cs say as a Page Owner, your Page is yours to regulate. You may have reasonable rules for participation and you may ban users who fail to follow those rules. They key is transparency. If you’re going to delete comments or ban users, a few things to consider first:
- Be sure you have a community standards policy in place.
- Link to this policy from your Page and remind the community that one exists.
- Communicate transparently and explain why choices were made.
Apply any “punishments” as consistently as possible and always point to your stated policy as the reason. This way it’s cut and dry and no feelings are hurt.
Forget about saving money, getting fit or (finally) organizing those closets … the one thing you MUST do in 2014 is get your newsroom’s Facebook Page Verified. A Verified Page will have a blue badge next to its profile or Page name. Candidates for Verification include well-known public figures and Pages with large followings such as:
This relatively new distinction was originally created by Facebook as a way for the company to help users separate the real deal from the wanna-be’s. But it seems that Facebook has also started to use Page Verification as a way to identify “trusted sources” which is a KEY factor in the latest update to the News Feed algorithm. The change is designed to show more “high quality content” based on a variety of things including the SOURCE of that content …
Is this timely and relevant content?
Is this content from a source you would trust?
Would you share it with friends or recommend it to others?
Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
Would you call this a low quality post or meme?
Would you complain about seeing this content in your News Feed?
Like anything else on Facebook, there’s a lot of gray area in terms of executing this part of the algorithm. But what’s clear is Facebook’s desire to give special treatment to great content from reputable sources. If you were paying attention in March when Mark Zuckerberg announced the redesigned News Feed, you know the CEO wants Facebook to become a ”personalized newspaper” for each user. That can’t happen without “high quality content from trusted sources.” And at the moment, Page Verification seems to be the most reliable way to identify a “trusted source.”
There are hundreds of newsrooms and journalists already Verified on Facebook. And many of them have reported to me an increase in organic reach since they earned the badge. My conversations with Facebook insiders also support this theory. But don’t hold your breath for a big announcement and don’t be shocked if (when) this changes again in a few months.
For now, here’s the good news … as a news organization or professional journalist you ARE the trusted source! It’s just a matter of making sure Facebook knows it. Which leads us back to Page Verification. Unfortunately, Facebook’s official stance is that “you can’t request to have your profile or Page Verified.” However, we have put in requests for all of our SocialNewsDesk newsrooms and are already seeing many of them become Verified.
One week ago today, KOLO-TV News Director, Jennifer Hardy saw a tweet about Costco’s decision to remain closed on Thanksgiving. Being the awesome ND that she is, she realized it was a talker. And without thinking much about it, posted the blurb on her station’s Facebook Page. Within the first 24 hours, the post had 20 million Impressions, 40K Likes and 34K Shares! Now, one week later, the post has absolutely exploded:
More than 1.5 million Likes, 56K Shares, 54K Comments and over 26 million Reached! Add to that … the KOLO-TV Facebook Page has gotten more than 13 THOUSAND new Likes since Hardy made the post. Catapulting them to most Liked Page in their market. And the Talking About This number is close to TWO MILLION!
Hardy is thrilled with all the success, but wishes she could have gotten some web traffic too. Hardy says: “the one thing I learned is never just think you are “just posting”. I am kicking myself for not writing a web story to go with it. I can’t imagine the traffic it would have brought to our website. It has made me really think about when I posting and what I am posting and how I can incorporate the web into it.”
And I know what you’re thinking…”This is all really cool but it will NEVER happen to me!” Well, think again! KOLO’s sister station, WJHG heard about the “Costco Phenomenon” and decided to give it a shot themselves a few days later. They don’t have a Costco … so they posted about Sam’s Club (also closed on Thanksgiving) … and guess what! This post went crazy viral too!
In just about 3 days, the post has gotten 250,000 Likes, 8,000 Shares, 8,000 Comments and has Reached more than 2.5 Million people! WJHG’s Fan Page has about 30K Likes and at last check 200K Talking About It!
So, what’s the takeaway here? It’s impossible to predict how Facebook’s News Feed Algorithm will treat your post but if I were you, I’d post about this story. Now. And if you happen to get lucky enough to have a post go VIRAL…a few things to keep in mind:
1. If you forgot a link the first time, go back and add one! How to edit posts: http://b2socialmedia.com/blog/how-to-edit-posts-on-facebook/
2. Realize your engagement will probably be higher than normal for a while so take advantage by promoting all your platforms (Twitter, YouTube, on-air, web) on Facebook.
3. Consider running a Facebook contest with a prize your LOCAL audience will care about. This will take advantage of your increased exposure but hopefully narrow it to the local Likes you care most about.
4. Pat yourself on the back! Run a promo on-air about how your Facebook Page is a valuable source of information to MILLIONS!
Ever had something go really, really viral? Tell me more in the Comments.
DISCLAIMER: Both KOLO and WJHG are SocialNewsDesk customers. … Ok, that was more like bragging than a disclaimer. But you catch my drift.
Here’s the deal… if you’re still waiting for Facebook to make your link-thumbnails bigger in the News Feed, chances are it’s you – not them. The bigger thumbnails are getting up to 69% more clicks than the smaller ones…and Facebook says the change is fully rolled out.
So, why are some of your links still showing small thumbnails? As one of my favorite engineers always says…”This is about to get real nerdy, real quick!”
What the og:image tag?
Stay with me. We’ll get through this together…
Your website has to tell Facebook which picture to show. It does this by putting a “tag” on the preferred image which just means somewhere in the code of your webpage you’ll find something like this:
Facebook reads through the code looking for the “og:image” tag and when it finds it…Facebook grabs that picture and displays it with your link. In the example above, the og:image is 200x111px which is why it’s showing up on Facebook with a small picture. Until the og:image tag is updated to a picture that is at least 600x315px, Facebook will continue to display whatever small image has been tagged.
So… bottom line, it’s time to update your og:image tags. Here’s Facebook’s One Sheet on how to meet their new standards.
Have you seen this pop up in your Facebook Page Admin Panel yet? If not, you probably will soon. In a quest to work better with publishers, Facebook is rolling out a new tool called “Stories to Share.”
“Stories to Share” is simply a way of letting newsrooms know which of their online stories are already getting the most buzz on social media and therefore have a good chance to get even MORE buzz going. Basically, it means readers are already engaging with your story via the Facebook Share button on your website, so Facebook recommends your news organization Share it directly on Facebook too because there’s a higher likelihood the story will get engagement. This falls in-line with Facebook’s new(ish) philosophy that news organizations should be posting more frequently.
If you haven’t seen it, here’s a screenshot of what it looks like for WRAL TV:
When a story gets a certain amount of engagement (so far there is no real data on how much it takes to trigger this), it will appear in the “Stories to Share” list which you can filter by several time frames:
You can then click “Share” to push it out to your Fans. And Facebook will allow you to add post text prior to posting. Beware though, it will default to “On your own timeline” …so unless you want to Share the story to your own Profile, you’ll need to change that to “On a Page you manage” and select the Page.
At launch, Facebook rolled out “Stories to Share” to 29 media organizations over a seven-day period to see what happened with referral traffic on the organizations’ websites. On average, those 29 media organizations increased their number of posts by 57%. According to Justin Osofsky, VP of Media Partnerships at Facebook, those organizations then saw an increase in referral traffic to their websites of more than 80%!
Right now, at least 1,500 news organizations have been given the “Stories to Share” tool. Our friends at Facebook have agreed to fast track the tool to our SND Client Pages. So if you’re an SND client and you don’t see the new “Stories to Share” in your Admin Panel but would like to, email me!
Facebook isn’t worried about HOW you post… they’re worried about WHAT you post. The company has entire teams of people devoted to making sure great content surfaces first in your News Feed. Yet every few months the rumor that Facebook is actively punishing publishers just for posting through a 3rd party tool flares up again. The reality is, if you were to ask Facebook (which I encourage you to do) they would tell you Facebook does not punish 3rd party Posts and it does not give preferential treatment to Posts made at Facebook.com. But unless Mark Zuckerberg calls each and every Page Owner himself, skeptics will remain.
I’m the founder of a 3rd party tool. So it would be easy for anyone reading this to claim bias – but first, click the links, read the articles and check my sources. Recognize that Facebook gives its blessing to many 3rd party tools – SocialNewsDesk included – because we push content and traffic to Facebook. SocialNewsDesk now has more than 600 newsrooms using our tool and we have Facebook’s attention. Now, I’d like to ask for a moment of yours …
Why can’t my Fans see all my Posts?
Did you know every time you visit News Feed there are on average 1,500 potential posts from friends and Pages for you to see? Facebook can’t possibly show you ALL of that, so they have to prioritize. That’s why some posts are seen, and others aren’t. Ultimately Facebook wants to serve up the most relevant Posts, and they use the News Feed algorithm to do that based on how great the Post is… not what tool you used to post it. In reality, Facebook is quite open about how they decide which Posts to show and which ones not to:
Journalists hate being kept in the dark. And certainly, we all wish Facebook would tell us EXACTLY how News Feed works. But this is a pretty good start. And if you read this you’ll notice it does not say “Whether you used Facebook.com or a 3rd party to Post.” I think everyone can agree, the tool you use to type out your Post does not determine how good your content is. So forcibly decreasing Organic Reach on a Post simply because it came through a 3rd party tool would go against Facebook’s own stated mission.
But what if there’s a bug?
It’s possible. It’s happened before. There was a time (September 2011-April 2012) when 3rd party tools were at a disadvantage by default on Facebook. The main issues were that Facebook was collapsing 3rd party API updates (which no longer happens) and the fact that the “via Publisher” tag differentiated posts made via 3rd parties (this no longer exists). Both things have been resolved, and tested. Repeatedly. In fact, Jon Loomer did a study recently in which he declared there is no longer any difference between posting with 3rd party apps or directly. Here’s how he did the latest test:
The results showed that there is virtually no difference between posting with a 3rd party tool or directly to Facebook:
”The goal was to prove that there is not this significant punishment (67% as reported in April, 2012) when publishing from a third party app.”
But my Organic Reach has decreased!
Yes, it probably has. Facebook has been substantially changing the way News Feed works for the past year (or more) and the result is that average Organic Reach has been steadily declining for all Posts, not just those made via 3rd parties (such as my company, SocialNewsDesk). Facebook has consistently said it does not punish Posts made via 3rd party tools. I’ve personally asked my Facebook contacts to confirm this many times, as recently as last week. And it’s actually listed as one of the “common myths” of how News Feed works by Belle Beth Cooper in this article.
Unfortunately, Facebook doesn’t make any official statements on this issue but what Facebook has said publicly is that Pages organically reach about 16% of their fans on average. And each time Facebook changes the News Feed algorithm (often), users tend to experience a decline in Reach (read their complaints)- with or without 3rd party tools.
But I want my Organic Reach to increase!
I certainly understand that Page owners want to see 100% Organic Reach. And I understand it’s frustrating that Facebook isn’t clear on exactly how the News Feed works. However, based on my discussions with Facebook, the only way for Page owners to increase Organic Reach is to post great content. Trying to game the system by changing where, how and who posts won’t work. And while it’s tempting to compare one post to another, general assumptions can’t be made that way – the News Feed algorithm is far too complex and changes far too often.
Fine. What CAN I do?
Control what you can control. Don’t try to outsmart Facebook’s engineers (I’ve met them, trust me… it’s not a good plan). Instead, do what you do best – be a journalist! My suggestions:
1. Find great stories and tell them.
2. Take great pictures and show them.
3. Post links often for more referral traffic. (new study!)
4. Ask questions and have a conversation.
5. Streamline your process. If a 3rd party tool makes you more efficient – use it.
Questions? Comments? I welcome them. Reach out to me anytime @kimsnd or firstname.lastname@example.org
I’m sure you’ve seen this trend on Facebook with pre-produced images that have text on top? At SND, we call those “Engraphics”… as in: Engaging + Graphics = Engraphics. (Feel free to alert the folks at Oxford Dictionaries).
Engraphics are a great way to make your call to action bigger and bolder. And for stories that don’t have an excellent image, this is a way to give them more visual appeal:
The question is … for busy newsrooms posting dozens of times per day: How can you pre-produce these types of images quickly? Well, there are a few options. There are several phone apps for adding text to your images. Or, if you’re working from the newsroom, you can download the PowerPoint document I created (link below). It’s completely customizable so you can upload your own images and add your own text in seconds. Then just save and post.
Customizable Templates for Adding Text to Photos
Give it a try by downloading the PowerPoint file from here: http://bit.ly/14ORggl
Be sure to DOWNLOAD it. You won’t be able to edit it from inside Google Docs! And it’s best on PPT for Windows. The Mac version is … not ideal, unfortunately.
It just got a whole lot easier to promote your news website in the Facebook News Feed. Facebook announced a big change in the way “Link Posts” look in the feed. Have you noticed the change?
Link posts used to look like this:
Now, they look like this:
This could very well close the gap between “Link Posts” versus “Photo Posts” in the race for Facebook engagement. The larger thumbnails give those “Link Posts” nearly equal billing in terms of News Feed real estate. My early guess is this will give Page Owners more flexibility to switch up they type of posts they make…which is a good thing for content.
Is Your Website Optimized?
If you haven’t done so yet, make sure you check the image size and meta data on your website. Facebook suggests that the minimum image size be 560×292 pixels, but in order for it to work for everyone, it should be 1200×627 pixels. When posted, the entire image and text box will become a giant link that will point people to your website. But if your photo is too small (or non-existent) on your website, then this update won’t help you increase engagement.